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MMPRC kicks off outdoor advertising campaign in Switzerland

Mohamed Rehan
23 September 2022, MVT 00:41
Digital advertisement of the Maldives placed at a city in Switzerland-- Photo: Visit Maldives
Mohamed Rehan
23 September 2022, MVT 00:41

Maldives Marketing and Public Relations Corporation (MMPRC) kicks off strategic outdoor advertising campaign in Switzerland.

The campaign is set at key locations in the country, which kicked off earlier on September 12, and last until October 9, 2022. MMPRC aims to boost destination visibility and awareness in the Swiss markets.

Advertisements showcasing iconic beauty of the Maldivian islands will be posted on billboards and digital screens. The screens and billboards will be erected in two major locations in Zurich for four weeks. MMPRC estimates reaching over a million views each month. Advertisements are expected to inform potential visitors of the experiences available to Swiss visitors in the Maldives.

Switzerland is one of the top ten source markets to the Maldives. According to the most recent updates from Ministry of Tourism, tourist arrivals from the market as of September 14 stood at 22,751 in annual terms.

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