This may seem obvious, but there is a lot that goes into the pot to cook up that perfect storm to take down your competitors in the fame game! Without a properly thought-out ID, it will be next to impossible to survive today’s competitive market. You need to properly shape out your brand’s architecture from the ground up. From discovering the values, culture, purpose, and positioning of your brand, to understanding your customers and their distinct characteristics. This is how you lay deep and well-defined foundations for your enterprise, while at the same time adding value to what you offer to your clientele.
We help companies create distinct and differentiated identities that make an impact with their audience. Whether you’re just setting things up or in need of refining your strategies and positioning, it’s always a good idea to take a step back and run an audit to see where you stand in the crowd.
Today, there’s a heck of a lot of noise out there. Every business tries to grab the attention of their clientele, but when it comes to effectiveness, not many are able to make the list! Sure, glossy magazines and TV may feel classy. But today, focusing more of your budget and efforts in the digital space may make a little more sense than the standard channels.
So how do we stay relevant? How do we make our customers look at us and not our competitors? First of all…know thy enemy! Don’t forget to size up your competitors, and your aspirational brands! What are they doing? Is there anything you can learn from them? Could you do it better in your own way?
Step two, know thy audience! In order to align or tune your marketing strategy to your target audience, you really need to understand what makes them tick. We need to spice up the content to really have customers engage with you. Through graphics, unique copy writing, humor or even custom memes and gifs. Connect with them on an emotional level through engaging stories that really strike their heart chords. Make your brand real and humanize it!
Through digital channels, now you can get noticed, drive traffic and convert leads to sales. So the entire process can actually be orchestrated from A to B by taking a strategic approach to your social media marketing.
Once you have your ‘drop-dead-gorgeous’ content fully prepped and ready to go, we need to make sure that we keep that juice flowing continuously with a close eye on consistency. The power of the brand only grows through repetition and consistency.
We help companies create scroll stopping campaigns and develop an impactful and meaningful presence in the digital space. And we don’t just make noise; we engage with the audience and help boost their organic reach through meaningful relationships that help foster brand loyalty. All our activities are always geared towards generating traffic to their social pages and increase their fan base through effective and meaningful content, supported by enhanced customer care and smart social listening strategies.
Having a website is ALWAYS a good idea, regardless of the type of business you operate. Consider this your castle. Your fortress in the cyber space. This is a place where you can really unravel and showcase your brand and its distinct qualities in all its glory! This is where you set yourself apart from your competitors. This is also where you make your first impression on many occasions. So yeah, the looks, the feel, the content and the entire user experience does matter. It also is a seal of legitimacy in many cases. People do look you up before they approach you.
So, you’ve got a website. That’s great! But is it welcoming enough to generate a decent traffic? Apart from the visual appeal of graphics, images, fonts and colour schemes, is your website easy to navigate? Or does it feel like an impossible maze? An optimized user experience with a clearly defined navigational path can make a huge impact on greater engagement.
Content is also a key driver to a well-kept website. Outdated data and info on your website can really put off your customer, just like an unkempt garden at a hotel. If their own front yard is neglected, what hope do you have in them being able to take care of their customers?
Here at MadWorks, we help brands connect with their audiences, through digital experiences that are impactful and engaging. From aligning with your brand identity, to projecting your brand’s voice through powerful content, we help to design websites that are bold, distinct and disruptive.
Just the opening paragraph alone, in combination with an intriguing layout and presentation can persuade readers to dive into your brand story and what you have to offer. This can be an amazing lead generator, and a way to hook them on to show them more!
Never underestimate the power of content! From your brand’s verbiology to press releases and website content, every touch point is an opportunity to really project your brand’s unique personality and differentiating factors from the rest of the crowd. Great content also helps you position yourself as a point of authority while increasing your credibility in your industry.
Another crucial point about calibrating your content is for visibility. Optimizing keywords relevant to you and your business will help you to be seen in today’s crowded market place. Great content can also help you cultivate your very own followers, who become loyal fans of the brand
Whether it’s to showcase your service offerings, your back story, or re-vamping your brand verbiology and tone of voice, MadWorks can help you create compelling and attention-grabbing content for your brand. We do web content, press releases, corporate profiles and even social media.
Need help building a killer ID for your brand? Or are you in need of an insanely awesome marketing campaign to take your company to the next level? Let’s talk!
Madworks can be contacted via @madworks_mv on Instagram, @MadWorksmv on Facebook, and +960 7344464 via phone.
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